Exercise 3

DATE: 18/06/13(Tuesday)

FINAL PROJECT PROPOSAL & REPORT 

Week 2

Ms Qairul taught us the importance of Target Audience and the benefits that could brought to them. As usual, a mini exercise was given to us. I grouped up with Susie and Caroline, our topic was the targeted audience for Sponge Bob Square Pants. While the the other group was doing the Happy Tree Friends. Both of these are actually cartoons, but both of them are targeting different audience. 

So, yeap. Our target audience are mostly
-Kids and teens(early and late teens)  
-All genders
-Mostly students

Reasons why people watch Sponge Bob Square Pants.
a.)Animation & Illustration
    - The interesting and cute animation attracted people to watch.Where else can we find a talking sponge under the sea? Besides that, the voice actors did a great job pulling off the characters. 

b.)Interesting and Random storyline
     -The story is basically all about Spongebob's life under the water. Stories that people can't practice in their life. It is fantasy, allow people to inspire their imaginations. There's this episode where I recall back, Spongebob went for a hamburgercar driving lesson. Come on, where else can we find  a hamburgercar?

c.)Entertaining(Leisure)
-People watch Spongebob to kill time and they find the humor funny. Research was found that teens still watch Spongebob because it entertains them, the humors are straight to the point. Unlike ''Family Guy'', they actually add in politics into the show. Which makes audience who is not familiar with politics unable to get the humor.


d.)Trend
- Watching Spongebob is a trend in US. Everyone watches Spongebob. Thus, influences more people to watch Spongebob.

Love,
Miki